| Today with the growth of Internet, it seems like there is a new search engine or directory taking birth every other day - however is it worth for you to spend time on optimizing your web site for such directories or search engines? Also, many companies promises to submit your web site to 500,000 search engines and directories - what is this all about? What are these search engines and directories? Also, what are the chances that such places will bring in qualified leads for your business? Before starting your Search Engine Optimization & Positioning Campaign, it is essential that you know what are the top search engines and where you should be spending most of time. |  |
Below is the list of major Search Engines and Directories in alphabetical order:
- AltaVista
- AOL (America Online)
- Ask Jeeves
- DMOZ (Open Directory Project)
- Excite
- Fast (All the Web)
- Google
- Gigablast
- Overture (formerly GoTo) (PPC Search Engine)
- HotBot
- iWon
- LookSmart
- Lycos
- MSN
- Netscape
- Teoma
- WiseNut
- Yahoo
- Zeal
Popularity of each search engine and directory also makes big difference in traffic received from them. For example, today (January 2003) Google and Yahoo are top search properties.
Also, depending upon your target audience, it might be recommended that your web site be also submitted in some regional (country or state specific) search engines and directories. However, you can still be sure that above list of major search engines directories covers 98% of search traffic. |
