Pay Per Click Search Engines

There are many PPC search engines, and Overture could be an example of one, while Google would an example of regular search engine that ranks sites based on lots of quality criteria.

If you want your site to be ranked at PPC Search Engine - all what you need is the keyword you want your site to be ranked and $$$ in your pocket. While to get your site ranked at Google there are many more things that are required besides lots of hard work.
 

At a first glance these PPC search engines seems wonderful - however average John Doe prefers regular search engines when compared to PPC search engines and this is seen by the search engine popularity. Anyone can buy out ranking at these PPC search engines - or in other words, generally big companies can easily beat small companies and have a advantage over them - because of these and many other reasons, generally people prefer regular search engine over a PPC search engine.

Also, on a long run, PPC search engine campaign can prove very expensive when compared to SEO consultancy. For example, current rate (January 16, 2002) for Cost Per Click rate at Overture for few keywords is as below:

Search Phrase / Keyword	Cost per Click
teleconferencing	US$ 41.34
mesothelioma	US$ 50.00
personal injury lawyers	US$ 14.99

So suppose if you want your web site to  be ranked # 1 at Overture for the word "Personal Injury Lawyers", then you should be willing to pay US$ 14.99 per click (i.e US$ 1499.00/ for 100 clicks/hits ) and for the word "mesothelioma" you should be ready to pay US$ 50.00 per click (i.e. US$ 5000.00/ for 100 clicks/hits) - irrespective who clicks on it (potential client, someone just surfing, or maybe your competitor?)

At PPC search engine, when you stop paying them the money, your web site will loose its ranking right away. While the work done by SEO Consultant on your web site, can and generally do produce much better results and ROI (Return on Investment). Also, you can be sure that you will be seeing good results of well done SEO work on your web site even after your SEO contract is over. However, to maintain the rankings it is recommended that you continue your SEO Consultancy contracts.

This does not mean, PPC search engines should be avoided - There are many ways to use PPC search engines to produce good results for your business - but before anything is done, a detailed research is highly recommended - to make sure that your potential clients are able to find your web site and you get the best return on every dollar your spend.