Search Engine Optimization Introduction

Why Search Engine Optimization

Search engines positioning plays a vital role for the survival of any business, below are few reasons:

• Nearly 85% users uses search engines to find services /products of their interest.
• The number of worldwide Internet users will surpass 665 million by the end of 2002, according to eTForecasts.
• Around 167.1 million American households are online.
• Around one in four US Internet users, or 33 million adults in total, present queries on search engines on a typical day.
• Consumers visiting your website through search engines are 10 times more likely to be your clients/customers, as they are unlike other window shoppers, these people are actually looking for the products / services you offer.

Now you tell, who is more likely to make a purchase? John of course.

Why?

• Because, he went in the store with the intention of buying.
• Because, he knew what he is looking for.

Now you can compare the person who visits your website through search engine, with John. Because it is *very true* that if anyone types in "Personal Injury Lawyers" at Google, then he is for sure not trying to search for "Car Rentals in New York".

So when compared to other form of advertising such as TV, Radio, News Paper or Magazine Ads, you can be sure that you are reaching highly targeted market when you focus on search engine optimization and search engine positioning

 Ask yourself, when you are more likely to buy products or services?

1. When you are watching your favorite show on TV and you see a commercial? OR
2. When you are actually searching/looking/shopping out for that product?

We all know that the answer is "When you are actually wanting/searching/looking/ shopping for the product.

By giving above example, we are not saying that other form of advertising are not targeted and they cost more and don't work anyway as good as search engine optimization, instead we are trying to say that Search Engine Positioning:

• Are highly targeted when compared to other form of advertising.
• In search engine positioning, your customer is already looking for your service / product and is visiting your web site with the intention of being your customer / client.
• Search Engine Positioning has high return and is less expensive, when compared to other form of advertising.
• And last but not least, Search Engine Positioning when done appropriately can work wonders for your business.